True Blue is a fashion brand founded in the United States by a Salvadoran entrepreneur, specializing in garments designed with natural indigo dye. The project required a visual identity that captured the richness of indigo blue and the organic essence of the fabrics.
The brand identity was developed with inspiration from the way indigo dye naturally creates organic patterns on textiles, blending elegance with authenticity. The goal was to position the brand in a high-end market, reflecting sophistication and exclusivity while maintaining its connection to artisanal craftsmanship and sustainability.
Social Network Pieces
Design for a Magazine Cover
Vertical version for Social Networks
